Table of contents
What is Technical SEO?
Technical SEO means you focus on several different technical factors that affect whether your website will rank well in search engines. This is a must when it comes to online marketing.
One point that many people overlook when updating their website is technical SEO. This is the foundation for your website to perform optimally according to Google’s criteria. It’s also a good guideline to follow to make your website as user-friendly as possible.
If your site is user-friendly and your visitors find it easy to navigate around your website, there’s a good chance that search engines will love your website too.
If, on the other hand, your website is really cluttered and very difficult to navigate, it’s slow to load or there are several technical errors on the site, you’re unlikely to get the search engine rankings you deserve. This is where you should focus on your technical SEO on the website and make sure to optimize that part of the site so that both your visitors and the search engines have a much better experience when visiting your website.
Tips for technical SEO
Website structure and navigation
A website that is easy to navigate is more likely to be used by visitors and indexed by search engines. It’s important to have a clear and logical structure with clear navigation elements.
The website must be technically correct so that search engines can find it and understand its content. It’s important to use a secure connection (HTTPS), have a good crawl budget and avoid errors and technical issues.
Content structure and formatting
Website content should be structured and formatted in a way that is easy for search engines to understand. It’s important to use relevant keywords in headings, subheadings and body text.
Page speed is an important factor for both user experience and SEO. Fast pages are more likely to be used by visitors and indexed by search engines.
Link structure is important to help search engines understand how your website’s pages are related to each other. It’s important to use internal links to link between relevant pages.
Get a technical SEO analysis
If your technical SEO doesn’t meet Google’s requirements, it can have serious consequences for your digital visibility. Google will come down hard if your website is not mobile-friendly or is slow to load. At the same time, users visiting your website will quickly become impatient and head to your competitors.
At Flash Marketing, we’re geeks when it comes to SEO and digital visibility, and as Google Partners, we know the SEO requirements down to the last detail. We offer thorough optimization of your technical SEO. This includes, among other things:
- Speed optimization
- Redirects – effective redirection of old pages
- Correct external link method
- https / SSL certificate
- Website structure and navigation
- Link structure
What's at play?
Your website, server and domain are important when it comes to technical optimization. Optimization related to the 3 areas all fall under the term technical SEO. Technical SEO is about controlling which of your websites search engines should have access to, while ensuring that search engines don’t index or spend time on pages that aren’t important in search results. All the pages that search engines find on your website are added together when search engines analyze the quality of your website.
Therefore, you need to block access to the subpages that don’t contribute anything interesting. You probably have a subpage about cookie law or a page about terms and conditions that are in no way relevant to your site in search engines and therefore need to be no-indexed so that they are not indexed.
There are clear instructions on which technical measures Google and the other search engines prefer that we as a digital marketing agency keep an eye on and optimize to get the best return in the search results.
Many websites are based on poor coding and indexing issues that are left unaddressed, affecting the visibility of the website in search results and resulting in poor website performance.
Not sure if you need a technical SEO analysis? Then you probably have it.
The majority of websites we optimize are completely unaware of the many technical challenges a website can have that make it really difficult, if not completely impossible, for Google to crawl and index your website.
The preparation of a technical SEO analysis is often the start of an ongoing collaboration, as the platform needs to be secured as the first step before further optimization.
How can I get a technical SEO report?
We’ve done countless technical SEO analyses and optimized websites since 1996, when Thomas Reinholdt started his first website coding company. We often discover what no one else finds because of our years of experience and specialization in websites. Give us a call or send us an email.