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Google Ads when you want to be visible fast
Google Ads is an advertising platform that allows you to show your ads to people searching for products or services that you offer.
If you want to get visible on Google, Google Ads is an effective way to do so. Google Ads ads appear at the top of Google’s search engine results pages (SERPs), making them a great way to grab the attention of potential customers.
To get started with Google Ads, you first need to create a Google Ads account. You can do this by visiting the Google Ads homepage and clicking on “Create an account”.
Once you have created an account, you can start creating your ads. When creating an ad, you need to choose an audience, a budget and a bidding strategy. You’ll also need to write an ad text and choose a location for your ad.
The biggest advantage of Google Ads is that it works faster than SEO. Both SEO and Google Ads are important search engine marketing strategies that generate more traffic and leads for your business. But a well-optimized Google Ads campaign can work much faster for your business to get you those much-coveted top 3 spots in search.
There are many benefits to using Google Ads, including
- You can view your ads instantly. Unlike SEO, which can take time to produce results, with Google Ads you can start seeing your ads as soon as you create your account.
- You can target your ads to specific audiences. You can choose which keywords you want to target your ads so you only show them to people who are likely buyers.
- You can measure the effectiveness of your campaigns. Google Ads gives you a range of tools to measure how effective your campaigns are so you can optimize them to get the most out of your investment.
Google Ads is fast and effective advertising
Never ignore your SEO and organic sources as they have several long-term benefits. With Ads, however, you have a better chance of driving more traffic and leads to your site right away. The Google Ads platform is very transparent, so you know exactly what’s happening with your campaigns and ads. You can therefore continuously adjust and optimize your campaigns on a daily basis, pause those that are not current in e.g. summer season and create new campaigns that continuously match your needs.
You need to use both SEO and Ads simultaneously, and remember to be realistic about the success framework and your effort/spend (money) needed to spend on both.
3 reasons why Google ads are faster and highly effective
SEO that you build alongside your Google ads needs time to work its way up the organic search results, while Google ads create instant visibility. 3 good reasons why you should use Google Ads are:
You can focus on multiple keywords at a time.
You can turn campaigns on and off whenever you want.
Ads that appear at the top of the page get instant visibility. People get to know your brand.
Google Ads increases Brand Awareness
When you want to increase brand awareness, Google Ads is also a great option. In addition to increasing your traffic, clicks and conversions, Google ads are also a powerful way to let people know about your brand.
Brand searches are important, so when you learn about your future customers through Google ads. that you exist, they will be more likely to remember your name and search for it.
When it comes to SEO, your ranking also depends on the number of your brand searches and all its search variations. That’s another reason why you should also aim to increase brand awareness through organic searches as well as through display ads while running ads.
Google Ads will tell you exactly what's happening with your campaigns:
- Who clicked on your ad
- How many leads/prospects have you generated
- How much traffic you’ve gotten from Ads to your website
- Which keyword generated the most traffic and leads
- How much does it cost you per lead?
It helps us marketers understand what worked and what didn’t work on your campaigns. Using all this data and information, we can then continuously adjust your campaigns on a daily basis until you achieve the most optimal results.
What is my Google Ads price? - you decide your daily spend / consumption
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Your Google Ads price depends entirely on you. As a company, you decide your daily spend.
Whether you want to spend £100 a day, £500 a day or £1000 a day depends on both your intended spend and your expectations. Obviously, a higher voltage will last longer before it is exhausted. We continuously adjust the voltage up and down for our customers.
Explore more using your Google ads
Linking your Google Ads account to your Google Analytics account gives you the best data. Ads is a great platform, but it doesn’t tell you what people do after they click on the ads. Google Analytics, on the other hand, helps you understand your customers’ behavior.
- How long has a visitor stayed on your site
- How many pages has the person visited
- What is bounce rate on your landing page
- You get in-depth details about new and returning visitors
How to better tackle your competitors with Google Ads
When someone goes to Google and searches for something related to your product or services online, and you don’t run ads but your competitors do, it spells trouble for you. You lose business almost instantly. Because your competitors come up first in Google on their ads and have a clear advantage here.
You need to keep an eye on your competitors to see how they are promoting their business, what types of ads they are running, etc. Google Ads is transparent and helps you do this. We seize every opportunity that comes your way and make you stand out from your competitors with Google Ads.
Now you’ve got a lot of good reasons why. why you should advertise on Google Ads.
Get in touch with us to discuss whether Google Ads makes sense for you and your business. We are a Google Partner.
How to get started with Google Ads
To get started with Google Ads, you need to create an account on the Google Ads page. Once you have created your account, you need to choose which type of advertising you want to use. Google Ads offers a variety of different ad formats, including text ads, image ads and video ads.
Once you have chosen your ad format, create your ads. You need to choose the keywords you want to target and write ad copy that is relevant to your audience.
You also need to indicate how much you are willing to pay for each click on your ad. Google Ads will automatically show your ads to people who are likely buyers, and there is no guarantee that your ads will be shown.
How to optimize your Google Ads campaigns
Once you’ve created your campaigns, it’s important to optimize them to get the most out of your investment. You can use the Google Ads tools to track how your campaigns are performing and you can adjust your ads and bids as needed.
Here are some tips to optimize your Google Ads campaigns:
- Choose the right keywords. It’s important to choose keywords that are relevant to your business and your target audience. You can use the Google Ads tool to find relevant keywords.
- Write effective ads. Your ads need to be relevant to your target audience and compelling enough to get them to click.
- Test different bidding strategies. You can use different bidding strategies to control how much you are willing to pay for each click.
- Use keywords in your ad text. This will help your ad appear when people search for products or services you offer.
- Keep your ad text short and to the point. People only have a few seconds to read your ad, so you need to make it as easy as possible for them to understand what your ad is about.
- Use a strong call to action. Tell people what you want them to do when they see your ad
Google Ads is a powerful way to reach new customers. By following these tips, you can create effective Google Ads ads that will help you achieve your marketing goals.
