Responsive design means adapted to different devices
There has been a lot of hype in recent years about the importance of having a mobile-friendly website and web design as Google has changed their search algorithms.
To make one thing clear at the outset, Google’s change in their algorithms ONLY affects searches on mobile phones and tablets and websites that are not optimized for these devices. On normal conventional computers, the algorithm change will have no effect, according to Google.
Google has always focused on giving their users the best experience and relevant results when searching on the search engine giant’s site. Google’s philosophy is that the websites that deliver this to users are rewarded. This means that mobile-friendly websites are not ranked down on mobile searches.
Most websites today are made mobile-friendly, also known as responsive websites. The way it works is that the web design agency or website designer creates the mobile-friendly website design in 4-6 different layouts, controlled by what is called a CSS framework. The challenge for the web agency is that the site also needs to fit the different browsers and versions of those browsers, so website development is not as simple as it used to be.
If you have a website today that is not mobile-friendly or responsive, in most cases it is not worth converting it to responsive with the current web design. In most cases, it will actually be cheaper to create a new website with this feature instead.
However, if you need to produce a new mobile-friendly website and you have good organic rankings on Google, remember to make the new page URLs identical to the old page. If this is not possible, make sure to set up 301 Redirects from the old to the new site. All too often, we see this important factor being forgotten, which means you can lose the good traffic you may have had on your site before.